Use este identificador para citar ou linkar para este item: https://locus.ufv.br//handle/123456789/18557
Tipo: Artigo
Título: Ordered probit regression analysis of the effect of brand name on beer acceptance by consumers
Autor(es): Minim, Valéria Paula Rodrigues
Minim, Luis Antonio
Cipriano, Paula De Aguiar
Silva, Carlos Henrique Osório
Lucia, Suzana Maria Della
Abstract: Ordered probit regression was used to analyze data of sensory acceptance tests designed to study the effect of brand name on the acceptability of beer samples. Eight different brands of Pilsen beer were evaluated by 101 consumers in two sessions of acceptance tests: blind evaluation and brand information test. Ordered probit regression, although a relatively sophisticated technique compared to others used to analyze sensory data, was chosen to enable the observation of consumers' behavior using graphical interpretations of estimated probabilities plotted against hedonic scales. It can be concluded that brands B, C, and D had a positive effect on the sensory acceptance of the product, whereas brands A, F, G, and H had a negative influence on consumers' evaluation of the samples. On the other hand, brand E had little influence on consumers' assessment.
Palavras-chave: Non-sensory characteristics
Ordered probit regression
Sensory acceptance
Editor: Food Science and Technology
Tipo de Acesso: Open Access
URI: http://dx.doi.org/10.1590/S0101-20612013005000068
http://www.locus.ufv.br/handle/123456789/18557
Data do documento: 22-Jun-2013
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